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Comparative SWOT Analysis - Key Global Truck-Makers - Updated Jan 2012


This comparative SWOT analysis report provides key insights into the strategic businessaspects of these 6 leading global truck-making companies based on a comprehensive assessment of their strategies & outlook against the backdrop of prevailing difficult economic climate & turbulent industry environment.

The scope of analysis spans across global operations of these companies.


The SWOT Analysis framework is used extensively for an assessment of the internal as well as external business environment as part of the strategic or corporate planning process at organizations across the globe. The framework generates a snapshot of the firm’s strengths & weaknesses as part of internal environment assessment and opportunities& threats as part of the external environment assessment that aids strategic planning as well as decision-making.


This comparative SWOT analysis will be extremely useful for


--Strategic Planning & Decision-Making Process at all levels

--Comparative assessment of strategic orientation, focus & outlook

--Assessment & evaluation of degree of responsiveness to the external environment

--Identification of opportunities which could be capitalized upon

--Identification of potential threats in the business environment

--Identifying areas for strategic changes, adjustments & realignment


This Comparative SWOT analysis report would be essential for those having strategic interest in the global trucking industry or any of thesecompanies & will be especially useful for key decision makers, topmanagement of companies, suppliers, vendors, current & potentialinvestors, industry & company analysts & those associated withthe industry or the company especially in these turbulent &unprecedented times for the industry & the global economy.


The report is comprehensive yet concise & compact at the same time,built on the PowerPoint platform; thus enabling & ensuring prompt and informed decision making.


Table of Contents



Business Snapshot – For each of the 6 companies covered


a) Founded

b) Headquartered

c) Business Segments

d) Employees

e) Revenues

f) Market Capitalization

g) Key Executives

h) Shareholding Pattern & Structure


Key Numbers – Sales Revenues, Gross Earnings, Net Earnings, Cash from Operations – 2009 Vs. 2008 - For each Company


Business Segments – Snapshot – Contribution to Revenues 2009 Vs. 2008 - For each Company


SWOT Analysis – For each of the six companies covered


- Sources of Strengths

- Areas of Improvements

- Opportunities to Capitalize on

- Threats to Counter or Overcome

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