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Key Global Truck-Makers - Strategic Orientation, Focus & Outlook - Updated Nov 2011


This strategicorientation, focus & outlook report is the definitive & mostcomprehensive strategy dossier on world’s leading truck-makers. The report lines-up the world’s 6 leading truck-making companies and brings to forefront an overview & coordinates of their strategic orientation & outlook amidst an industry landscape that has almost completely changed since the onset of global economic slowdown towards the late 2008. The Western European market almost halved in 2009 as compared to pre-recession demand levels while the North American market too went through the carnage. The emerging markets on the other hand maintained their growth trajectory & remained more or less insulated to the conditions prevailing in other parts of the world primarily on account of strong domestic demand originating from a sustained economic growth rate.


Almost all truck-makers deployed an array of coping strategies to best adapt to the rapidly altered market & industry dynamics as well as environment and thus have undergone a major transformation in terms of structure, alignment and stance while navigating through these unprecedented times. The worst, however, seems to be over now for the truck-makers as markets globally are showing signs of revival; however, that has brought withitself a different set of challenges to deal with.


Against this backdrop; this report thus brings to forefront an overview of the strategic orientation & outlook of these 7 leading truck-making companies in the post-slowdown economic environment based on a comprehensive assessment of the degree, nature & measure of their responsiveness to the external environment.


The repor tconcludes by providing insights into the Key industry trends, issues,risk factors & outlook in addition to providing an analysis of the North American, European & Key Emerging Markets.


This strategic orientation & outlook report provides a comprehensive analysis of:


-- Key Business Strategies & Plans

-- Strategic Initiatives

-- Business & Strategic Outlook for each Company

-- Key Industry Trends

-- Industry Issues & Risk Factors

-- Market Outlook – North America, Europe & Key Emerging Markets

-- Comparative SWOT Analysis


The report will be useful for:


-- Strategic Planning & Decision-Making Process

-- Competitive Analysis & Benchmarking Exercise

-- Comparative Assessment of Strategic Orientation & Outlook and Key Business

Strategies & Plans

-- Identifying Areas for Strategic Changes, Adjustments & Realignment


This Strategic Orientation & Outlook report is essential & a must have for those having strategic interest in the global trucking industry or any of these companies & will be especially useful for key decision makers, top management of companies, suppliers, vendors,current & potential investors, industry & company analysts& those associated with the industry or the company especially in these turbulent & unprecedented times for the industry & the global economy.


The report is comprehensive yet concise & compact at the same time, built on the PowerPoint platform; thusenabling & ensuring prompt and informed decision making.


Table of Contents

1. Business Snapshot


a) Founded

b) Headquartered

c) Business Segments

d) Employees

e) Revenues

f) Market Capitalization

g) Key Executives

h) Shareholding Pattern & Structure


2. Comparative Financial Overview – Revenues, Gross Earnings, Net Earnings, Cash from Operations – 2009 Vs. 2008


3. Business Segments – Snapshot – Contribution to Revenues - 2009 Vs. 2008


4. Strategic Initiatives


5. Key Business Strategies & Plans


6. Strategic Focus & Outlook


7. Comparative SWOT Analysis


8. Key Industry Trends


9. Issues & Risk Factors


10. Market Outlook

-North America

-Western Europe

-Emerging Markets – Brazil, Russia, India, China


(Sections 1, 3, 4, 5, 6 covered for each of the 7 companies)


List of Companies Covered

1. Daimler AG

2. Volvo AB

3. PACCAR Inc.


5. Scania AB

6. Navistar International Corporation

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