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Comparative SWOT Analysis - Key European Truck-Makers - Updated Jan 2012


This comparative SWOT analysis highlights strategic business aspects of these four key European truck-making companies based on assessment of their strategies & outlook against the backdrop of the difficult market conditions prevailing across all major markets.

SWOT Analysis is a framework used extensively for an assessment of the internal as well as external business environment as part of the strategic or corporate planning process at organizations across the globe. The framework generates a snapshot of the firm’s strengths & weaknesses as part of internal environment assessment and opportunities & threats as part of the external environment assessment that aids strategic decision making.

This comparative SWOT analysis will be useful for:

- Strategic Planning & Decision-Making Process at all levels

- Comparative assessment of strategic orientation

- Assessment & evaluation of responsiveness to the external environment

- Identification of business opportunities which could be capitalized upon.

- Identification of potential threats in the business environment

- Identifying areas for strategic changes & improvements

The analysis will be essential for those having strategic interest in any of these companies & will be especially useful for key decision-makers, top management of companies, suppliers, vendors, current & potential investors, industry & company analysts & those associated with the industry or the company.

Table of Contents


Business Snapshot – For each company covered:

a) Founded

b) Headquartered

c) Business Segments

d) Employees

e) Revenues

f) Market Capitalization

g) Key Executives

h) Shareholding Pattern & Structure


SWOT Analysis – For each of the five companies covered

- Sources of Strengths

- Areas of Improvements

- Opportunities to Capitalize on

- Threats to Counter or Overcome


Key Industry Trends, Issues, Risk Factors & Outlook



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