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World's 7 Leading Truck-makers-Key Strategies, Plans, SWOT, Trends & Strategic Outlook - 2013


The report is a complete strategy dossier & brings to forefront & provides key insights as well as an incisive perspective based on a comprehensive assessment as well as analysis of the Key Strategies & Plans of these 7 key Global Truck-Making companies against the backdrop of an evolving industry landscape; marked by a stark downturn across Western Europe and Latin American markets while the North American market shows early signs of stagnation after the significant sales growth momentum of 2012.


However, declining order intake & sales numbers has been a key concern for almost all key global players of-late with almost all major OEMs aligning production levels in-line with the demand consequently. Almost, all key emerging economies on the other hand, especially China, grapple with inflationary pressures & are trying to stoke up economic growth momentum under a difficult, complex, challenging & uncertain Global Macroeconomic Environment. Most leading OEMs, however, continue with their focus on development of new platforms as well as sustainable alternate fuel based powertrain technologies aimed at enhanced operating economics, in addition, to continued efforts towards further strengthening & deepening of existing presence across emerging markets in order to partially offset the ongoing demand slump in Western Europe & Latin America. Overall, the global truck market is projected to grow at 3%-4% annually over the medium term till 2020 with strong growth prospects over the long-term.


Relevance & Usefulness:


Thus, amid the continuing uncertainty & difficult global macro-economic conditions; the report will be useful for:


- Strategic Planning, Competitive Analysis & Benchmarking Exercise


- Comprehensive Strategic & Competitive Assessment & Analysis for each key OEM


- Relative Assessment of Strengths & Weaknesses of each player


- Assessment & Evaluation of degree of responsiveness to the external environment


- Identification of Opportunities which could be capitalized upon by each company


- Identification of Potential Threats in the business environment specific to each player


- Strategic Insights into key Business Strategies & Plans being pursued by each key             Truck- maker


- Gaining a Strategic Perspective on the Business & Strategic Outlook for all key players for    2013


- Gaining access to Key Industry as well as Market Trends, Insights & Growth Opportunities


- Analysis of Forces Driving as well as restraining the Industry & their overall Dynamics


- Identifying & highlighting areas for making Potential Strategic Changes, Adjustments &         Realignment


For Whom:


The report would be essential for those having strategic interest in the Global Trucking industry or any of these companies & will be especially useful for Key Decision-Makers, Top Management of Companies, OEMs, Suppliers, Distributors, Vendors and other Key Players in the Industry Value Chain as well as existing & potential Investors, industry & company analysts & those associated with the industry or any of these companies.




The report is comprehensive yet concise & compact at the same time; is custom-built for meetings & presentations, being built on the Microsoft PowerPoint platform; in addition, to being a ready self-reckoner as well as a quick reference guide driving, enabling & ensuring prompt and informed decision making.


Companies included in the Report:


Daimler AG

Volvo AB

MAN Truck & Bus AG

Scania AB


Navistar International Corporation

Iveco S.p.A.

Table of Contents


Section - 1


Business Structure & Snapshot – For each of the 7 companies covered:


a) Founded

b) Headquartered

c) Business Segments

d) Employees

e) Revenues

f) Market Capitalization

g) Key Executives

h) Shareholding Pattern & Structure


Section - 2


Financial Performance Snapshot – 2012 Vs. 2011 & Q4 2012 Vs. Q4 2011- For each Company:


- Sales Revenues

- Gross Earnings & Margin

- Operating Earnings & Margin

- Net Earnings

- Profitability Growth

- Profit Margins

- Cash from Operations


Section - 3


SWOT Analysis – For each of the 7 companies covered:


- Sources of Strengths which could be Leveraged on

- Areas of Improvements to Ameliorate & Offset

- Opportunities to Capitalize Upon

- Threats to Mitigate, Negate & Overcome


Section - 4


Key Strategies & Plans - For each of the 7 key Truck-Makers


1. Product Portfolio Strategies & Plans


-Product & Services Portfolio Expansion & Broadening

-New Product/Platform Development

-Development of Product Variants & Revamped Products

-Market Specific Product Strategies


2. Market Specific Strategies & Plans


-Strategies & Plans for Traditional and Emerging Markets

-Market Growth Plans

-Entry Strategies for New Markets & Plans for New Market Foray

-Lateral Foray into Adjacent Segments

-Development of Greenfield Facilities

-Existing Manufacturing Facilities Expansion

-Production Capacity & Level Changes

-Collaborations, JVs or Alliances with Local Players

-Dealer Network Expansion

-Service Network Expansion


3. R&D Strategies & Plans


Development of New, Game Changing & Path Breaking Technologies aimed at becoming a key Product Differentiator and a significant source of Competitive Advantage


-R&D Programs & Initiatives

-Cutting-Edge & Breakthrough Technologies under Development

-Structural & Design related Breakthroughs

-Material related Technological Advancements

-Upcoming Technologies

-Manufacturing Process related Innovations


4. Growth Strategies & Plans


-Organic Growth Strategies

-Inorganic Growth Strategies

-Mergers & Acquisitions

-Joint Ventures

-Strategic Alliances


5. Business and Corporate Strategies & Plans


-Business Restructuring

-Structural Realignment


-Financial Strategies & Plans


6. Sales & Marketing Strategies & Plans – Orientation of Sales & Marketing Channels for Key Global Markets


-Sales & Marketing Strategies

-Branding & Brand Specific Strategies

-Brand Positioning, Repositioning, Withdrawal & Makeover Strategies& Plans


7. Production/Manufacturing Strategies & Plans


-Production Capacity Expansion

-Facility Revamp

-Introduction of New Manufacturing Technologies

-Quality & Efficiency Focused Strategies & Initiatives


Section - 5


Market Outlook for 2013:


- North America

- West Europe

- BRIC Markets – Brazil, Russia, India & China


Section – 6: Global Trucking Industry - Force Field Analysis


-Driving Forces


-Restraining Forces


Section – 7


Key Industry Trends


Key Issues & Challenges


Risk Factors


Industry Outlook for 2013

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