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Annual Strategy Dossier - 2013 - World's 6 Leading Agriculture Equipment Makers


The global agriculture equipment industry is driven by strong, long-term industry fundamentals with the global agricultural output required to double itself by 2050 as against the present level, in order, to match the rate of global population growth, as per projections, amid diminishing natural resources, thus, highlighting & underscoring the imminent & urgent need for tremendously enhancing efficiency & productivity through precision farming. The farm sizes across traditional markets are increasing with ongoing consolidation generating demand for larger & more powerful machinery delivering enhanced efficiency as well as operating economics. The emerging markets, on the other hand, derive a sizeable chunk of their annual GDP from the agriculture sector besides employing a substantial proportion of their workforce (in some developing nations this ratio is 20:80) and are investing significantly towards mechanization of their agriculture sectors. The industry has additional strong growth drivers as well in the form of growing demand from the bio-fuel industry for agriculture sources based feedstock and strong, sustained global commodity price trend.


The global agriculture equipment industry is in the midst of a technology-driven evolution phase involving incorporation & integration of a host of ICT technologies onto product platforms that has augmented the capabilities of these machines tremendously by delivering enhanced operating efficiency through detailed performance monitoring & assessment, improved operating economics, focus on prognostics and remote machinery tracking as well as diagnostics. Further, new product development efforts underway across key global OEMs have a significant focus as well as emphasis on technological innovations capable of delivering & translating into performance & productivity enhancements.


Most leading global & regional OEMs are in the process of aligning & fine-tuning their strategies with emerging as well as latent industry trends & developments. The most notable being the ongoing significant investments by the OEMs, with long-term, sustainable growth perspective, towards deepening local roots across emerging markets through establishment of local manufacturing facilities besides developing new product platforms & technologies, strengthening and extension of global sales, service & support infrastructure with a strong focus on emerging markets.


The report analyzes, looks into & provides strategic insights into the key strategies & plans crafted & being pursued by the 6 leading agriculture equipment manufacturers, namely, John Deere, CNH, AGCO, CLAAS Group, SAME Deutz-Fahr & Kubota Corporation to navigate through the shifting dynamics of the global agriculture equipment industry with the growth focus shifting to emerging markets from traditional and the continued string of product renewals across the industry driven by technological innovations emanating from strong R&D activity.


Key Strategies & Plans included in the Report for each OEM:


1. Product Portfolio Strategies & Plans

2. Market Specific Strategies & Plans - Traditional & Emerging Markets

3. R&D Strategies & Plans

4. Growth Strategies & Plans

5. Business and Corporate Strategies & Plans

6. Sales & Marketing Strategies & Plans

7. Production/Manufacturing Strategies & Plans


Key Excerpts/Findings from the Report:


1. Analysis of John Deere’s 2018 Growth Strategy driven by BRIC Expansion & Capabilities     Integration


2. Analysis of AGCO’s plans to ride the Chinese Growth Wave


3. Analysis of CLAAS Group’s Technological Backbone & International Diversification              Strategy


4. Analysis of SAME Deutz-Fahr’s plans to make India its Global Engine Production Hub


5. Emerging Markets to Spearhead Global Industry Growth over Medium Term


6. Infrastructural Constraints to be the major Bottlenecks for Growth across Emerging               Markets


7. Impact of the Global Biofuel Industry on the Agriculture Sector


8. Analysis of Key Technological Innovations Likely to Shape the Future of the Industry


Relevance & Usefulness: The report will be useful for


- Strategic Planning, Competitive Analysis & Benchmarking Exercise


- Comprehensive Strategic & Competitive Assessment & Analysis for each key OEM


- Strategic Insights into key Business Strategies & Plans being pursued by each key OEM


- Gaining a Strategic Perspective on the Business & Strategic Outlook for all key players for   2013


- Gaining access to Key Industry as well as Market Trends, Insights & Growth Opportunities


- Analysis of Forces Driving as well as restraining the Industry & their overall Dynamics


- Identifying & highlighting areas for Potential Strategic Changes, Adjustments &                   Realignment


For Whom:


The report would be essential for those having strategic interest in the Global Agriculture Industry or Agriculture-Equipment industry any of these companies & will be especially useful for Key Decision-Makers, Top Management of Companies, OEMs, Suppliers, Distributors, Vendors and other Key Players in the Industry Value Chain as well as existing & potential Investors, industry & company analysts & those associated with the industry or any of these companies.




The report is comprehensive yet concise & compact at the same time; is custom-built for meetings & presentations, being built on the Microsoft PowerPoint platform; in addition, to being a ready self-reckoner as well as a quick reference guide driving, enabling & ensuring prompt and informed decision making.


Report Updates:


For report purchases made beyond 3 months from the month of original publication; the report would be updated with latest financial data as well as strategic developments for all the OEMs included in the report, prior to dispatch, in order, for the analysis to be most relevant & useful for the end-user.

Table of Contents

Section - 1


Business Structure & Snapshot – For each of the 6 Leading Agriculture Equipment Manufacturers


a) Founded

b) Headquartered

c) Business Segments

d) Employees

e) Revenues

f) Market Capitalization

g) Key Executives

h) Shareholding Pattern & Structure


Section - 2


Financial Performance Snapshot – 2012 Vs. 2011 & Q1 2013 Vs. Q1 2012- Charts & Analysis for each Company:


- Sales Revenues

- Gross Earnings & Margin

- Operating Earnings & Margin

- Profitability Growth

- Profit Margins

- Cash Flow Generated by Operations


Section – 3


Agriculture Equipment Business Segment – Snapshot – For all 6 OEMs – Charts & Analysis


- Sales Revenues Growth Trend

- Operating Margin Trend

- Revenues Split by Key Geographic Markets & Regions

- R&D Expenditure Level, Growth Rate & Trend

- Capital Expenditure Trend


Section – 4


SWOT Analysis – For Each Company


-Sources of Strengths to be Leveraged

-Areas of Improvements to Ameliorate & Offset

-Opportunities to Capitalize Upon

-Threats to be Mitigated, Negated & Overcome


Section - 5


Key Strategies & Plans - For each of the 6 key Agriculture Equipment Makers


1. Product Portfolio Strategies & Plans

2. Market Specific Strategies & Plans - Traditional & Emerging Markets

3. R&D Strategies & Plans

4. Growth Strategies & Plans

5. Business and Corporate Strategies & Plans

6. Sales & Marketing Strategies & Plans

7. Production/Manufacturing Strategies & Plans


Section – 6

Global Agriculture Equipment Industry - Force Field Analysis


-Driving Forces

-Restraining Forces


Section – 7


Key Industry Trends


Key Issues & Challenges


Risk Factors


Industry Outlook for 2013


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