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Comparative SWOT & Strategy Focus - 2016-2020 - Europe's 5 Leading Armored Vehicle Manufacturers

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Europe has a special & deep relationship with Armor with the continent being its traditional birthplace & hotbed of technologies which spearheaded the development, fielding & first utilization of armor for combat in World War I which followed rapid further developments & subsequent extensive utilization in the World War II. Armor’s role in providing mobility, troop protection and lethal firepower was further underscored & demonstrated effectively across the Iraq & Afghanistan war theatres during the allied war operations, which were the first major military operations of the 21st century and witnessed a generational change in threat landscape underscored by the extensive utilization of IEDs, RPGs & ATGMs while combating asymmetric warfare tactics with battlefield boundaries being nebulous at best and non-existent at the worst. This evolution of threat landscape with growing & serious threat to armor survivability from a range of threats has questioned the very raison d’etre of previous generation light & medium armor in the current, completely altered threat landscape, thus, rendering many of the existing platforms incapable of operating effectively and obsolete, thus, spurring replacement demand ageing vehicle platforms across most key markets globally. Additionally, strategic changes in, as well as, evolution of the traditional world order & geo-political dynamics marked by the resurgence of Russia with the impressive build-up & showcasing of military capabilities across Ukraine & Syria, continued political instability & regional conflict in the Middle East and the emergence of China as a key regional economic and military power in the Asia-Pacific region have already become key drivers of defense spending across most parts of the world.


The European scenario is no different with the traditional armor stronghold facing a hectic pace of activities with the looming, credulous Russian threat backed by third generation armor as well as related technological advances and increasing Russian activities in Eastern Europe & the Baltics having already driven a significant increase in defense spending across a number of states based in Northern as well as Central Europe, in addition, to the Baltics with a significant focus & emphasis being placed on land forces and armor given the geographic location and proximity of these states to Russia. A number of large, big ticket defense modernization & replacement programs have already been initiated, announced or are in the pipeline stage across a number of European states aimed at replacement of ageing, cold war legacy armor, led by the U.K., France, Poland & a number of other European states. Impending upgrades to traditional heavyweight armor centerpieces, including the Challenger 2 & Leclerc MBTs, too, which had been impending for a long time, are also on the anvil and about to be rolled out now along with a number of new IFV & APC procurement programs being initiated. The numbers are likely to go up further over near to medium term with the NATO’s defense spending mandate compliance likely to become a key point of contention.


The European & Global outlook for armored vehicles over medium term, thus, is bright & promising with the presence of a number of long term demand & growth drivers in the form of ageing existing hardware, strong external threat perception amid evolving geo-political dynamics and availability of next generation technologies, most notably the introduction of third generation MBTs, driving manifold increase in capabilities, mobility, protection and firepower. These strategic factors have collectively driven & are likely to continue to drive significant investments towards land systems with the initiation of a number of new, active as well as planned procurement programs for armored vehicle across most traditional & emerging markets. All key European industry OEMs are pursuing upcoming defense programs across most key traditional & growth markets aggressively looking to drive business growth over near to medium term while leveraging existing product platforms & technologies intelligently besides continuing to pursue R&D activity for the development of next generation technologies.


Against this backdrop, the report maps out as to how the key industry OEMs are currently positioned and are likely to fit into as well as emerge over near to medium term amid a rapidly evolving market scenario as the industry gears up for demand resurgence after a long hiatus marked by the initiation of a number of new asset recapitalization & modernization programs across a number of European nations. The scope of analysis includes a Comprehensive & Insightful Comparative SWOT framework Analysis and analysis of the Near to Medium Term Strategy Focus for the Europe’s 5 Leading Armored Vehicle manufacturers. The framework analyzes the Strengths & Weaknesses of the OEMs from a standalone as well as relative perspective based on a comprehensive analysis of their Key, Strategic Aspects, which include:


-- Product Portfolio Analysis & its Strategic Positioning across Key Markets & Segments

-- Breadth & Depth of Presence across Key Geographic Markets & Regions

-- Analysis of overall Cost Base, Structure & its Management

--Analysis of Revenue streams, Resource Base & Key Competencies

--Profitability, Key Profit Sources, Growth & Trend Analysis

--Capital & Ownership Structure, Financial Strength

--Key Competitor Analysis across Market Segments & Degree of Competitive Intensity

--Competitive Market Positioning across Key Global Markets & Market Share

--Overall Strategy Orientation & Focus, R&D Strategy, Technological Strength & Capabilities


The framework subsequently analyzes & identifies potentially significant, niche growth opportunities & avenues and imminent as well as emerging threats for each key industry OEM based on their strategic product portfolio & market positioning, core strengths & weaknesses and overall strategy focus & orientation against the backdrop of emerging market dynamics & trends. The report analyzes the overall degree of strategic responsiveness of OEMs to external environmental factors, which include, prevailing industry dynamics & emerging industry trends, issues, challenges & potential risk factors to assess their ability to be able to derive further business growth by capitalizing on potential growth opportunities effectively while negating threats simultaneously over near to medium term.


Relevance & Usefulness: The report will be useful for


-- Inputs for Strategic Planning, Competitive Assessment & Decision-Making Processes

-- Analysis of Core Strengths & Weaknesses for each of the 5 Key European Industry Players

-- Analysis of Near-term Strategy Focus and Insights into Key Strategies & Plans for the industry OEMs

-- Identification of & Insights into Potential Growth Opportunities & Avenues

-- Analysis of Key & Emerging Market & Technology Trends

-- Analysis of Key Issues, Challenges & Potential Risk Factors

-- Identifying & highlighting areas for making potential Strategic Changes, Adjustments & Realignment

-- Contingency planning for current Strategies & Programs

-- Analysis of Forces Driving as well as restraining the Industry & their Overall Dynamics

-- Strategic Perspective on the likely Evolution of the European and Global Armored Vehicle Market over Medium Term

-- Near to Medium Term Market Outlook, Inputs on Market Evolution & Demand Growth Projections


For Whom:-


The report is essential & a must have for Government, Military & Senior Industry Personnel and all those with strategic interest & stakes in the European/Global Armored Vehicles Market. The report will be extremely useful for Key Decision-Makers, Program Managers, Global Procurement Managers, Defense Contracting Executives & Departments, Top Management of Industry Players & Other Companies, Industry OEMs, Suppliers, Vendors, MRO Services Providers, Associated Equipment Manufacturers and other Key Players in the Industry Value Chain. The report will also be useful for existing & potential Investors, Industry & Company Analysts, M&A Advisory Firms, Strategy & Management Consulting Firms, PE Firms, Venture Capitalists, Financing & Leasing Companies, Researchers and all those associated with the industry/sector.


Features, Benefits & Reasons to Procure:-


--Provides Macro View and Big Picture Quickly

--Blend of Quantitative & Qualitative Analysis

--Significant Time Savings

--Visual Representation

--Meetings & Presentation Ready Format

--Superior & Enriched User Experience with Incorporation of Relevant Images

Table of Contents

Section - 1


Business Structure & Snapshot – For each of the 5 Key European Industry Players


a) Founded

b) Headquartered

c) Business Segments

d) Employees

e) Revenues

f) Market Capitalization

g) Key Executives

h) Shareholding/Ownership Pattern & Structure


Section – 2


Financial Performance Snapshot –


1. Revenue Base & Growth Trend

2. Revenues Split by Key Segments

3. Revenues Split by Key Geographic Markets & Regions

4. Gross Earnings & Margin Trend

5. Operating Earnings & Operating Margin Trend

6. Return on Sales Trend

7. Profitability Growth Trend

8. Cash Flow from Operations

9. R&D Expenditure Trend

10. CAPEX Trend


Section – 3


SWOT Analysis – For each of the 5 Key Industry OEMs


-- Strengths to be Leveraged

-- Weaknesses to be worked on

--Opportunities to be capitalized upon

--Threats to be negated & mitigated


Section – 4


Comparative Analysis of Strengths


-BAE Systems plc

-General Dynamics European Land Systems (GDELS)

-Rheinmetall Defence

-KMW Nexter Defense Systems (KNDS)

-Iveco Defense


Section – 5


Comparative Analysis of Weaknesses


-BAE Systems plc

-General Dynamics European Land Systems (GDELS)

-Rheinmetall Defence

-KMW Nexter Defense Systems (KNDS)

-Iveco Defense


Section – 6


Strategy Focus across OEMs – Near to Medium Term - 5 Leading Industry OEMs


-BAE Systems plc

-General Dynamics European Land Systems (GDELS)

-Rheinmetall Defence

-KMW Nexter Defense Systems (KNDS)

-Iveco Defense


Section – 7


Analysis of Key Strategies & Plans for the Industry OEMs


Analysis Coverage:


--Product Portfolio Strategies & Plans

--Market Specific Strategies & Plans

--R&D Strategies & Plans

--Growth Strategies & Plans

--Business and Corporate Strategies & Plans

--Sales & Marketing Strategies & Plans

--Production/Manufacturing Strategies & Plans

--Financial Strategies & Plans

--Acquisitions, Strategic Alliances & JVs

--Other Strategies & Strategic Initiatives


Section - 8


Global Armored Vehicles Market - Force Field Analysis - Analysis of Driving & Restraining Forces and their Overall Dynamics


-Driving Forces

-Restraining Forces


Section – 9


Key Market & Technology Trends


Section – 10


Key Issues, Challenges & Risk Factors


Section – 11


Strategic Market Outlook – 2016-2025


-Analysis of Emerging Market Scenario

-Demand Growth Outlook & Projections for Armored Vehicles

-Insights into Potential Growth Opportunities



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