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North American Class 6-8 Truck Market - 2017-2026


The North American truck market has been on the correction path with improving order intake, especially for Class 8 trucks, for the first half of 2017 driven by good freight volumes, spot rates & a favorable economic environment. This follows a lackluster 2016 which was marked by double digit demand contraction for heavy trucks with low demand levels and high used truck inventories impacting new registrations. The demand outlook for 2017, however, seems somewhat weak with market registrations likely to stay at the 2016 level with stronger demand recovery projected for the second half of 2017. The North American Class 6-8 Truck market is dominated by Daimler Trucks North America (DTNA) led by its flagship Freightliner Cascadia which has enabled Daimler to continue to dominate the Class 8 segment with the largest market share. The North American truck market is poised for major disruptions over near term with a significant interest in electric trucks as of late with a number of programs being developed by the industry in the prototypes and pilot phases, some of which are likely to enter the market in 2017 itself, which will require adaptation by the industry value chain. Further, fleet operators are likely to be impacted with ELD mandates likely to be implemented in late 2017. The rapid pace of technology development and adoption by the industry with focus on connectivity, safety, autonomous driving and alternate drivetrains is likely to transform the market landscape altogether over medium term with the evolution of new business models & concepts likely as trucking evolves from being a products to solutions business leveraging technology as the backbone.


Amongst OEMs, Daimler’s introduction of its new & one of the most fuel efficient Cascadia model in early 2017 is aimed at further expanding market share in the Class 8 segment while PACCAR works towards strengthening its technological muscle, Volvo vies to gain deeper market inroads and Navistar carefully enacts the turnaround script. Also, VW’s plans to establish significant presence in North America as part of its underlying growth strategy for its trucks business is likely to alter market dynamics & competitive landscape significantly over medium term.


Against this backdrop, the report analyzes the North American Class 6-8 Truck market with focus on a blend of quantitative & qualitative analysis. The analysis follows a three tiered methodology with Tier 1 focusing on analysis market dynamics & competitive landscape while Tier 2 focuses on OEMs Strategy Focus as well as Key Strategies & Plans. Tier 3 focuses on Market Analysis and projected demand growth evolution for the NAFTA market over medium term which covers analysis of key market & technological trends, issues & challenges, market developments & potential growth opportunities which could be leveraged by the industry value chain.


Relevance & Usefulness:


-- Strategic Planning, Assessment & Decision-Making Processes


-- Analysis of Near to Medium Term Strategy Focus and Key Strategies & Plans for all OEMs


-- Medium Term Market Outlook, Inputs on Market Evolution & Demand Growth


-- Identification of & Insights into Potential Growth Opportunities & Avenues


-- Development of Custom, Market-specific Strategies aligned with Potential Growth Opportunities


-- Formulation, Development & Shaping of Business Growth Strategies


-- Conceptualization, Development & Shaping of Product Platform Specific Strategies


-- Adjustment & Alignment of Overall Strategy Focus and Resource Allocation for OEMs & Key Industry Players across Value Chain


For Whom:-


The report is essential & a must have for Senior Industry Personnel and all those with strategic interest & stakes in the North American Class 6-8 and/or Global Medium & Heavy Commercial Vehicles Market. The report will be extremely useful for Key Decision-Makers, Program & Procurement Managers, Top Management of Industry Players & Other Companies, Suppliers, Vendors, Fleet Operators & Logistics Solutions Providers, Associated Equipment Manufacturers, Technology Solutions Providers, Sales & Distribution Channels, MRO Services Providers and other Key Players in the Industry Value Chain. The report will also be useful for existing & potential Investors, Industry & Company Analysts, M&A Advisory Firms, Strategy & Management Consulting Firms, PE Firms, Venture Capitalists, PR & Advertising Agencies seeking/working on projects, Researchers and all those associated with the industry.


Features, Benefits & Reasons to Procure:-


--Provides Macro View and Big Picture Quickly

--Blend of Quantitative & Qualitative Analysis

--Significant Time Savings

--Visual Representation

--Meetings & Presentation Ready Format

--Superior & Enriched User Experience with Incorporation of Relevant Images

Table of Contents

Part 1: Market Size, Segmentation & Competitive Landscape


Section – 1


North American Class 6-8 Truck Market


-Market Overview

-Market Size

-Market Segmentation

-Key Drivers


Section - 2


Competitive Landscape - North American Class 6-8 Truck Market - Market Share for OEMs


Part 2: Analysis on Key Industry OEMs


Section – 3


Key Industry OEMs - Snapshot & Product Portfolio


-Daimler AG

-Volvo AB


-Navistar International Corporation


Section – 4


Financial Performance Analysis – Key Industry OEMs


1. Revenue Base & Growth Trend

2. Revenues Split by Key Segments

3. Revenues Split by Key Geographic Markets & Regions

4. Gross Earnings & Margin Trend

5. Operating Earnings & Operating Margin Trend

6. Return on Sales Trend

7. Profitability Growth Trend

8. Cash Flow from Operations

9. R&D Expenditure Trend

10. CAPEX Trend

11. Order Intake & Truck Deliveries Trend


Section - 5


OEM Strategies & Plans – Comprehensive Analysis of Strategies & Plans for Key Industry OEMs – Daimler, Volvo, PACCAR, Navistar


Analysis Coverage:


--Product Portfolio Strategies & Plans

--Market Specific Strategies & Plans

--R&D Strategies & Plans

--Growth Strategies & Plans

--Business and Corporate Strategies & Plans

--Sales & Marketing Strategies & Plans

--Production/Manufacturing Strategies & Plans

--Financial Strategies & Plans

--Acquisitions, Strategic Alliances & JVs

--Other Strategies & Strategic Initiatives


Section – 6


SWOT Analysis – On Key Industry OEMs


-- Strengths to be Leveraged

-- Weaknesses to be worked on

-- Opportunities to be capitalized upon

-- Threats to be negated & mitigated


Part 3: Market & Technology Trends, Emerging Demand Scenario and Strategic Market Outlook through 2026


Section – 7


Key Trends


-Market Trends


-Technology Trends


Section – 8


Key Issues, Challenges & Risk Factors


Section – 9


North American Class 6-8 Truck Market – Force Field Analysis - Analysis of Driving & Restraining Forces and their Overall Dynamics


-Driving Forces

-Restraining Forces


Section – 10


Strategic Market Outlook through 2026


-Analysis of Emerging Market Scenario

-Demand Outlook & Growth Projections for Class 6-8 Truck Market through 2026



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