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The global demand for medium & heavy trucks is currently being spearheaded by Europe since 2015 with continued improvement in freight rates & volumes driven by accelerated economic recovery which is likely to be sustained in 2017 as well. The European market is projected to register a healthy, close to double digit demand growth for medium & heavy trucks for 2016 which is likely to be followed by a slight dip in 2017. The North American market continues to be in the cool down phase after registering strong demand growth in 2015 while China & India remain as the only emerging markets on an upward trajectory. Additionally, the global medium & heavy truck industry is on the verge of a virtual transformation driven by the four key megatrends, namely, Connectivity, Autonomous Driving Technologies, Safety and Efficiency (collectively termed CASE) which together are poised to transform the industry landscape altogether over medium term with the simultaneous evolution of innovative business models as well as concepts, like, Truck Platooning, Freight sharing and new, innovative Service Models & Concepts etc. The trucking industry landscape going forward into 2017, thus, is radically different from how it was a couple of years back with technology occupying strategic positioning & leading the overall pace of change which is likely to pick up further momentum going forward.

Future of Trucking - By TDC